Groupe Bikini Village inc. is one of Eastern Canada’s most popular swimwear retailers, with 58 boutiques in Quebec, Ontario, Nova Scotia and New Brunswick operating under the Bikini Village banner. We set ourselves apart from our competitors by offering brands and styles to suit every figure, and offer the industry’s widest selection of swimsuits, beach and vacation accessories, and cruisewear.
Groupe Bikini Village inc. has enjoyed success in retailing swimwear since its founding in 1978. The company has undergone a number of changes over its three decades in business, but has remained an important player in the Canadian swimwear market throughout that time.
In 2005, we sold our subsidiary Les Ailes de la Mode; with that transaction, we were able to focus our efforts and resources uniquely on the swimwear market. In late 2006 and throughout 2007, we undertook and executed on an aggressive renovation strategy, which has both significantly refreshed our retail presence, and begun to yield tangible results on our books.
And the momentum keeps on building. Today, Groupe Bikini Village inc. continues to move forward on a number of growth and value-creation strategies aimed at further strengthening our marketshare and delivering increased shareholder value. In addition to continuing in our renovation strategy, we are increasing our penetration of the swimwear market by increasing the number of stores in our chosen markets of Ontario, Quebec, and the Maritimes.
Groupe Bikini Village inc. is headquartered in Ste-Julie, Quebec, and has more than 400 employees.